Email Notifictions

Core logic: types.ts (defaults), notification.service.ts (skipEmail + dedup), booking-notifications.ts, loyalty-notifications.ts, reminder-scheduling.ts, booking.service.ts + scheduling.service.ts (staff-selection capture), features/owner/actions/appointments.ts.
Schema: prisma/schema.prisma + new migration 20260912165903_add_staff_selected_by_customer.
UI: both notification-preferences pages (customer, staff) now use the same default logic as the actual send decision.
Tests: notification.service.integration.test.ts, booking-notifications.integration.test.ts, reminder-scheduling.integration.test.ts, loyalty-notifications.integration.test.ts, plus a new createTestAppointment fixture.
Docs: docs/notifications.md rewritten to match.

Default changes

Exactly as specified — full table is in docs/notifications.md. In short: STAFF_NEW_APPOINTMENT, STAFF_APPOINTMENT_RESCHEDULED, STAFF_APPOINTMENT_REMINDER, OWNER_NEW_BOOKING, OWNER_NO_SHOW now default off; everything else that was already toggleable is untouched.

No longer email (fixed, not a toggle)

BOOKING_COMPLETED, LOYALTY_STAMP_ADDED, LOYALTY_REWARD_REDEEMED — always. BOOKING_BARBER_CHANGED — only when the customer originally booked "any available barber." The customer's 2-hour reminder is removed entirely (24h stays); staff keeps both, just off by default. All via a new skipEmail flag on notify(), checked in one place — no new preference rows for these.

Deduplication

One new EQUIVALENCE_GROUPS map in notification.service.ts (STAFF_NEW_APPOINTMENT>OWNER_NEW_BOOKING, STAFF_APPOINTMENT_CANCELLED>OWNER_BOOKING_CANCELLED). Inside notify(), before creating deliveries, it checks for an already-created equivalent notification for the same (businessId, appointmentId, recipientUserId); if found and at-least-as-relevant, the new one gets zero deliveries on every channel (row still created for audit trail). Only listed types participate, so OWNER_NO_SHOW and any future actionable owner type are never touched.

src/app/(customer)/settings/notifications/page.tsx

@@ -5,6 +5,7 @@ import { TopNav } from "@/components/navigation/top-nav";
 import { NotificationChannel, NotificationType } from "@/generated/prisma/enums";
 import { prisma } from "@/lib/db/prisma";
 import { getNotificationPreferences } from "@/services/notifications/notification.service";
+import { defaultPreferenceIsEnabled } from "@/services/notifications/types";
 import { NotificationPreferencesForm } from "@/features/staff/components/notification-preferences-form";
 import type { NotificationPreferenceGroup, PreferenceCellState } from "@/features/staff/components/notification-preferences-form";
 import { PushSubscribeToggle } from "@/features/notifications/components/push-subscribe-toggle";
@@ -25,7 +26,7 @@ export default async function CustomerNotificationSettingsPage() {
     CHANNELS.map((channel) => ({
       type: group.type,
       channel,
-      isEnabled: rows.find((r) => r.type === group.type && r.channel === channel)?.isEnabled ?? true,
+      isEnabled: rows.find((r) => r.type === group.type && r.channel === channel)?.isEnabled ?? defaultPreferenceIsEnabled(group.type),
     })),
   );
 

src/app/(staff)/staff/settings/notifications/page.tsx

@@ -6,6 +6,7 @@ import { NotificationChannel, NotificationType, Permission } from "@/generated/p
 import { prisma } from "@/lib/db/prisma";
 import { hasPermission } from "@/lib/auth/permissions";
 import { getNotificationPreferences } from "@/services/notifications/notification.service";
+import { defaultPreferenceIsEnabled } from "@/services/notifications/types";
 import { NotificationPreferencesForm } from "@/features/staff/components/notification-preferences-form";
 import type { NotificationPreferenceGroup, PreferenceCellState } from "@/features/staff/components/notification-preferences-form";
 import { PushSubscribeToggle } from "@/features/notifications/components/push-subscribe-toggle";
@@ -52,7 +53,7 @@ export default async function StaffNotificationsPage() {
     CHANNELS.map((channel) => ({
       type: group.type,
       channel,
-      isEnabled: rows.find((r) => r.type === group.type && r.channel === channel)?.isEnabled ?? true,
+      isEnabled: rows.find((r) => r.type === group.type && r.channel === channel)?.isEnabled ?? defaultPreferenceIsEnabled(group.type),
     })),
   );
 

src/features/owner/actions/appointments.ts

@@ -183,7 +183,9 @@ export async function ownerRescheduleAppointmentAction(params: {
       entityId: params.appointmentId,
       metadata: { fromStaffId: previousStaffId, toStaffId: params.staffId },
     });
-    await notifyBookingBarberChanged(prisma, result.appointment);
+    await notifyBookingBarberChanged(prisma, result.appointment, {
+      customerSelectedStaff: appointment.staffSelectedByCustomer,
+    });
   }
 
   await syncAppointmentSafely(prisma, params.appointmentId);

src/services/loyalty/__tests__/loyalty-notifications.integration.test.ts

@@ -141,8 +141,31 @@ describe("loyalty notifications (integration)", () => {
 
     const redeemedNotifications = await prisma.notification.findMany({
       where: { recipientUserId: userId, type: "LOYALTY_REWARD_REDEEMED" },
+      include: { deliveries: true },
     });
     expect(redeemedNotifications).toHaveLength(1);
     expect(redeemedNotifications[0]!.loyaltyRewardId).toBe(reward.id);
+    // No longer emailed by default — the customer is present when a reward
+    // is redeemed, so an email receipt afterward was more noise than value.
+    const channels = redeemedNotifications[0]!.deliveries.map((d) => d.channel);
+    expect(channels).not.toContain("EMAIL");
+    expect(channels).toContain("IN_APP");
+  });
+
+  it("a stamp-added notification no longer emails by default (still in-app)", async () => {
+    await enableLoyalty(5);
+    const { staffId } = await createTestStaff(business);
+    const { customerId, userId } = await createTestCustomer(business);
+    const appointment = await completedAppointment(staffId, customerId);
+
+    await awardStampForCompletedAppointment(prisma, { appointmentId: appointment.id, staffId });
+
+    const notification = await prisma.notification.findFirstOrThrow({
+      where: { recipientUserId: userId, type: "LOYALTY_STAMP_ADDED" },
+      include: { deliveries: true },
+    });
+    const channels = notification.deliveries.map((d) => d.channel);
+    expect(channels).not.toContain("EMAIL");
+    expect(channels).toContain("IN_APP");
   });
 });

src/services/loyalty/loyalty-notifications.ts

@@ -17,6 +17,7 @@ async function resolveCustomerRecipient(prisma: PrismaClient, customerId: string
   });
 }
 
+/** No longer emailed by default (still push/in-app) — a stamp is added on nearly every visit, so an email each time was more noise than value. */
 export async function notifyLoyaltyStampAdded(
   prisma: PrismaClient,
   params: { businessId: string; customerId: string; transactionId: string; appointmentId?: string },
@@ -32,6 +33,7 @@ export async function notifyLoyaltyStampAdded(
     bodyText: "You've earned a loyalty stamp. Keep it up!",
     deepLinkPath: "/loyalty",
     idempotencyKey: `notify:loyalty-stamp-added:${params.transactionId}`,
+    skipEmail: true,
   });
 }
 
@@ -74,6 +76,7 @@ export async function notifyLoyaltyRewardExpiring(
   });
 }
 
+/** No longer emailed by default (still push/in-app) — the customer is present when a reward is redeemed (it's applied to their current visit), so an email receipt afterward was more noise than value. */
 export async function notifyLoyaltyRewardRedeemed(
   prisma: PrismaClient,
   params: { businessId: string; customerId: string; rewardId: string; rewardLabel: string; appointmentId: string },
@@ -90,5 +93,6 @@ export async function notifyLoyaltyRewardRedeemed(
     bodyText: `Your reward has been applied: ${params.rewardLabel}.`,
     deepLinkPath: "/loyalty",
     idempotencyKey: `notify:loyalty-reward-redeemed:${params.rewardId}`,
+    skipEmail: true,
   });
 }

src/services/notifications/__tests__/notification.service.integration.test.ts

@@ -2,6 +2,7 @@ import { afterEach, beforeEach, describe, expect, it } from "vitest";
 import { NotificationChannel, NotificationType } from "@/generated/prisma/enums";
 import {
   cleanupTestBusiness,
+  createTestAppointment,
   createTestBusiness,
   createTestCustomer,
   createTestGuestCustomer,
@@ -197,6 +198,15 @@ describe("NotificationService (integration)", () => {
         channel: NotificationChannel.IN_APP,
         isEnabled: false,
       });
+      // STAFF_NEW_APPOINTMENT now defaults to off (see types.ts) — explicitly
+      // enable it here so this test isolates "one type's preference doesn't
+      // leak into another's", independent of what either defaults to.
+      await setNotificationPreference(prisma, {
+        userId,
+        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        channel: NotificationChannel.IN_APP,
+        isEnabled: true,
+      });
 
       const { notification: ownerNotification } = await notify(prisma, {
         businessId: business.businessId,
@@ -217,6 +227,101 @@ describe("NotificationService (integration)", () => {
       expect(staffNotification.deliveries.map((d) => d.channel)).toContain(NotificationChannel.IN_APP);
     });
 
+    it("STAFF_NEW_APPOINTMENT, STAFF_APPOINTMENT_RESCHEDULED, STAFF_APPOINTMENT_REMINDER, OWNER_NEW_BOOKING, and OWNER_NO_SHOW default to off with no preference row", async () => {
+      const { userId } = await createTestCustomer(business);
+      const disabledByDefault = [
+        NotificationType.STAFF_NEW_APPOINTMENT,
+        NotificationType.STAFF_APPOINTMENT_RESCHEDULED,
+        NotificationType.STAFF_APPOINTMENT_REMINDER,
+        NotificationType.OWNER_NEW_BOOKING,
+        NotificationType.OWNER_NO_SHOW,
+      ];
+      for (const type of disabledByDefault) {
+        const { notification } = await notify(prisma, {
+          businessId: business.businessId,
+          type,
+          recipientUserId: userId,
+          bodyText: "x",
+          idempotencyKey: `test:${userId}:default-off:${type}`,
+        });
+        expect(notification.deliveries).toHaveLength(0);
+      }
+    });
+
+    it("STAFF_APPOINTMENT_CANCELLED, STAFF_SCHEDULE_CHANGED, STAFF_INVITATION_RECEIVED, OWNER_BOOKING_CANCELLED, OWNER_STAFF_INVITATION_ACCEPTED, and OWNER_REPEATED_DELIVERY_FAILURE still default to on with no preference row", async () => {
+      const { userId } = await createTestCustomer(business);
+      const stillEnabledByDefault = [
+        NotificationType.STAFF_APPOINTMENT_CANCELLED,
+        NotificationType.STAFF_SCHEDULE_CHANGED,
+        NotificationType.STAFF_INVITATION_RECEIVED,
+        NotificationType.OWNER_BOOKING_CANCELLED,
+        NotificationType.OWNER_STAFF_INVITATION_ACCEPTED,
+        NotificationType.OWNER_REPEATED_DELIVERY_FAILURE,
+      ];
+      for (const type of stillEnabledByDefault) {
+        const { notification } = await notify(prisma, {
+          businessId: business.businessId,
+          type,
+          recipientUserId: userId,
+          bodyText: "x",
+          idempotencyKey: `test:${userId}:default-on:${type}`,
+        });
+        expect(notification.deliveries.map((d) => d.channel)).toContain(NotificationChannel.IN_APP);
+      }
+    });
+
+    it("an explicit preference always wins over the new default, in both directions", async () => {
+      const { userId } = await createTestCustomer(business);
+
+      // A type that now defaults OFF, explicitly turned ON.
+      await setNotificationPreference(prisma, {
+        userId,
+        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        channel: NotificationChannel.EMAIL,
+        isEnabled: true,
+      });
+      // A type that still defaults ON, explicitly turned OFF.
+      await setNotificationPreference(prisma, {
+        userId,
+        type: NotificationType.STAFF_APPOINTMENT_CANCELLED,
+        channel: NotificationChannel.EMAIL,
+        isEnabled: false,
+      });
+
+      const { notification: onOverride } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        recipientUserId: userId,
+        bodyText: "x",
+        idempotencyKey: `test:${userId}:on-override`,
+      });
+      expect(onOverride.deliveries.map((d) => d.channel)).toContain(NotificationChannel.EMAIL);
+
+      const { notification: offOverride } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.STAFF_APPOINTMENT_CANCELLED,
+        recipientUserId: userId,
+        bodyText: "x",
+        idempotencyKey: `test:${userId}:off-override`,
+      });
+      expect(offOverride.deliveries.map((d) => d.channel)).not.toContain(NotificationChannel.EMAIL);
+    });
+
+    it("skipEmail suppresses only EMAIL, never PUSH or IN_APP", async () => {
+      const { userId } = await createTestCustomer(business);
+      const { notification } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.BOOKING_COMPLETED,
+        recipientUserId: userId,
+        bodyText: "Thanks for visiting!",
+        idempotencyKey: `test:${userId}:booking-completed-skip-email`,
+        skipEmail: true,
+      });
+      const channels = notification.deliveries.map((d) => d.channel);
+      expect(channels).not.toContain(NotificationChannel.EMAIL);
+      expect(channels).toContain(NotificationChannel.IN_APP);
+    });
+
     it("setNotificationPreference now accepts every STAFF/OWNER-facing type (previously refused everything but the two reminders)", async () => {
       const { userId } = await createTestCustomer(business);
       await expect(
@@ -245,14 +350,14 @@ describe("NotificationService (integration)", () => {
 
       const { notification: n1 } = await notify(prisma, {
         businessId: business.businessId,
-        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        type: NotificationType.STAFF_APPOINTMENT_CANCELLED,
         recipientUserId: staffUserId,
         bodyText: "New appointment booked.",
         idempotencyKey: `test:${staffId}:appt-1`,
       });
       await notify(prisma, {
         businessId: business.businessId,
-        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        type: NotificationType.STAFF_APPOINTMENT_CANCELLED,
         recipientUserId: staffUserId,
         bodyText: "Another appointment booked.",
         idempotencyKey: `test:${staffId}:appt-2`,
@@ -281,4 +386,187 @@ describe("NotificationService (integration)", () => {
       expect(unreadOnly).toHaveLength(0);
     });
   });
+
+  /**
+   * Cross-role deduplication: a solo owner-barber (one recipientUserId
+   * holding both roles) should get only one equivalent notification per
+   * booking event — see notification.service.ts's EQUIVALENCE_GROUPS.
+   * Call order matters (staff before owner, matching every real call site
+   * in booking-notifications.ts) — see that map's own doc comment.
+   */
+  describe("notify — cross-role deduplication", () => {
+    // STAFF_NEW_APPOINTMENT and OWNER_NEW_BOOKING both default to off (see
+    // types.ts) — every test below explicitly enables both so it's
+    // actually exercising dedup, not just the unrelated default-value
+    // change (which is covered separately above).
+    async function enableNewBookingTypes(...userIds: string[]) {
+      for (const userId of userIds) {
+        await setNotificationPreference(prisma, { userId, type: NotificationType.STAFF_NEW_APPOINTMENT, channel: NotificationChannel.IN_APP, isEnabled: true });
+        await setNotificationPreference(prisma, { userId, type: NotificationType.OWNER_NEW_BOOKING, channel: NotificationChannel.IN_APP, isEnabled: true });
+      }
+    }
+
+    it("a lower-priority OWNER_NEW_BOOKING called after an equivalent STAFF_NEW_APPOINTMENT for the same recipient+appointment is suppressed (zero deliveries, row still created)", async () => {
+      const staff = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      const { appointmentId } = await createTestAppointment(business, { customerId, staffId: staff.staffId });
+      await enableNewBookingTypes(staff.userId);
+
+      const { notification: staffNotification } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        recipientUserId: staff.userId,
+        appointmentId,
+        bodyText: "New appointment.",
+        idempotencyKey: `test:dedup:staff-new-appointment:${appointmentId}`,
+      });
+      expect(staffNotification.deliveries.length).toBeGreaterThan(0);
+
+      // Same person (staff.userId) is also "the owner" here — this is the
+      // solo owner-barber case the dedup exists for.
+      const { notification: ownerNotification } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.OWNER_NEW_BOOKING,
+        recipientUserId: staff.userId,
+        appointmentId,
+        bodyText: "New booking.",
+        idempotencyKey: `test:dedup:owner-new-booking:${appointmentId}`,
+      });
+      expect(ownerNotification.deliveries).toHaveLength(0);
+
+      // The row itself still exists (audit trail) — just with no deliveries.
+      const stillExists = await prisma.notification.findUnique({ where: { id: ownerNotification.id } });
+      expect(stillExists).not.toBeNull();
+    });
+
+    it("cancellation dedup: STAFF_APPOINTMENT_CANCELLED then OWNER_BOOKING_CANCELLED for the same recipient+appointment — only the staff copy has deliveries", async () => {
+      const staff = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      const { appointmentId } = await createTestAppointment(business, { customerId, staffId: staff.staffId });
+
+      await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.STAFF_APPOINTMENT_CANCELLED,
+        recipientUserId: staff.userId,
+        appointmentId,
+        bodyText: "Cancelled.",
+        idempotencyKey: `test:dedup:staff-cancelled:${appointmentId}`,
+      });
+      const { notification: ownerNotification } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.OWNER_BOOKING_CANCELLED,
+        recipientUserId: staff.userId,
+        appointmentId,
+        bodyText: "Cancelled.",
+        idempotencyKey: `test:dedup:owner-cancelled:${appointmentId}`,
+      });
+      expect(ownerNotification.deliveries).toHaveLength(0);
+    });
+
+    it("a booking confirmation and a later cancellation for the same appointment are NOT deduped against each other — different events, not equivalent", async () => {
+      const staff = await createTestStaff(business);
+      const { customerId, userId } = await createTestCustomer(business);
+      const { appointmentId } = await createTestAppointment(business, { customerId, staffId: staff.staffId });
+
+      await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.BOOKING_CONFIRMED,
+        recipientUserId: userId,
+        recipientCustomerId: customerId,
+        appointmentId,
+        bodyText: "Confirmed.",
+        idempotencyKey: `test:dedup:booking-confirmed:${appointmentId}`,
+      });
+      const { notification: cancelled } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.BOOKING_CANCELLED,
+        recipientUserId: userId,
+        recipientCustomerId: customerId,
+        appointmentId,
+        bodyText: "Cancelled.",
+        idempotencyKey: `test:dedup:booking-cancelled:${appointmentId}`,
+      });
+      // BOOKING_CONFIRMED/BOOKING_CANCELLED aren't in any equivalence group
+      // at all, so this is unaffected regardless of order.
+      expect(cancelled.deliveries.length).toBeGreaterThan(0);
+    });
+
+    it("does not dedup across different appointments, even for the same recipient and equivalent types", async () => {
+      const staff = await createTestStaff(business);
+      const { customerId: customerA } = await createTestCustomer(business);
+      const { customerId: customerB } = await createTestCustomer(business);
+      const { appointmentId: appointmentA } = await createTestAppointment(business, { customerId: customerA, staffId: staff.staffId });
+      const { appointmentId: appointmentB } = await createTestAppointment(business, { customerId: customerB, staffId: staff.staffId });
+      await enableNewBookingTypes(staff.userId);
+
+      await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        recipientUserId: staff.userId,
+        appointmentId: appointmentA,
+        bodyText: "New appointment.",
+        idempotencyKey: `test:dedup:staff-new-appointment:${appointmentA}`,
+      });
+      const { notification: ownerNotification } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.OWNER_NEW_BOOKING,
+        recipientUserId: staff.userId,
+        appointmentId: appointmentB,
+        bodyText: "New booking.",
+        idempotencyKey: `test:dedup:owner-new-booking:${appointmentB}`,
+      });
+      expect(ownerNotification.deliveries.length).toBeGreaterThan(0);
+    });
+
+    it("does not dedup across different recipients, even for the same appointment and equivalent types", async () => {
+      const staffPerson = await createTestStaff(business);
+      const ownerPerson = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      const { appointmentId } = await createTestAppointment(business, { customerId, staffId: staffPerson.staffId });
+      await enableNewBookingTypes(staffPerson.userId, ownerPerson.userId);
+
+      await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        recipientUserId: staffPerson.userId,
+        appointmentId,
+        bodyText: "New appointment.",
+        idempotencyKey: `test:dedup:staff-new-appointment:${appointmentId}:${staffPerson.userId}`,
+      });
+      const { notification: ownerNotification } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.OWNER_NEW_BOOKING,
+        recipientUserId: ownerPerson.userId,
+        appointmentId,
+        bodyText: "New booking.",
+        idempotencyKey: `test:dedup:owner-new-booking:${appointmentId}:${ownerPerson.userId}`,
+      });
+      expect(ownerNotification.deliveries.length).toBeGreaterThan(0);
+    });
+
+    it("if the lower-priority OWNER_* is somehow created first, a later higher-priority STAFF_* still sends in full (order-inverted case)", async () => {
+      const staff = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      const { appointmentId } = await createTestAppointment(business, { customerId, staffId: staff.staffId });
+      await enableNewBookingTypes(staff.userId);
+
+      await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.OWNER_NEW_BOOKING,
+        recipientUserId: staff.userId,
+        appointmentId,
+        bodyText: "New booking.",
+        idempotencyKey: `test:dedup:owner-new-booking:${appointmentId}`,
+      });
+      const { notification: staffNotification } = await notify(prisma, {
+        businessId: business.businessId,
+        type: NotificationType.STAFF_NEW_APPOINTMENT,
+        recipientUserId: staff.userId,
+        appointmentId,
+        bodyText: "New appointment.",
+        idempotencyKey: `test:dedup:staff-new-appointment:${appointmentId}`,
+      });
+      expect(staffNotification.deliveries.length).toBeGreaterThan(0);
+    });
+  });
 });

src/services/notifications/notification.service.ts

@@ -1,7 +1,7 @@
 import { Prisma } from "@/generated/prisma/client";
 import type { PrismaClient } from "@/generated/prisma/client";
 import { NotificationChannel, NotificationDeliveryStatus, NotificationType } from "@/generated/prisma/enums";
-import { isPreferenceControlled } from "./types";
+import { defaultPreferenceIsEnabled, isPreferenceControlled } from "./types";
 
 /**
  * The notification domain layer: creates Notification + NotificationDelivery
@@ -32,6 +32,17 @@ export interface NotifyParams {
   idempotencyKey: string;
   /** Omit for "send as soon as the worker picks it up" (every non-reminder type). When set, EMAIL/PUSH deliveries are created directly as SCHEDULED for this time rather than PENDING — see reminder-scheduling.ts, which is the only caller that sets this. */
   scheduledFor?: Date;
+  /**
+   * When true, EMAIL is never resolved for this call, regardless of any
+   * stored preference — for a fixed "this no longer emails" policy
+   * (e.g. BOOKING_COMPLETED, LOYALTY_REWARD_REDEEMED) rather than a
+   * user-toggleable default. PUSH/IN_APP are unaffected. Deliberately
+   * separate from the preference system: these types either aren't
+   * preference-controlled at all, or (BOOKING_BARBER_CHANGED) the
+   * decision depends on per-booking context a stored preference can't
+   * express.
+   */
+  skipEmail?: boolean;
 }
 
 type NotificationWithDeliveries = Prisma.NotificationGetPayload<{ include: { deliveries: true } }>;
@@ -113,7 +124,10 @@ async function isChannelEnabled(
   const preference = await prisma.notificationPreference.findUnique({
     where: { userId_type_channel: { userId: params.userId, type: params.type, channel: params.channel } },
   });
-  return preference?.isEnabled ?? true; // sensible default: on unless the user explicitly turned it off
+  // A stored row always wins, whichever way it's set — only the fallback
+  // for "nobody has ever touched this" varies by type (see types.ts's
+  // defaultPreferenceIsEnabled).
+  return preference?.isEnabled ?? defaultPreferenceIsEnabled(params.type);
 }
 
 async function resolveChannels(
@@ -137,7 +151,11 @@ async function resolveChannels(
   }
 
   const emailAddress = await resolveEmailAddress(prisma, params);
-  if (emailAddress && (await isChannelEnabled(prisma, { userId: params.recipientUserId, type: params.type, channel: NotificationChannel.EMAIL }))) {
+  if (
+    emailAddress &&
+    !params.skipEmail &&
+    (await isChannelEnabled(prisma, { userId: params.recipientUserId, type: params.type, channel: NotificationChannel.EMAIL }))
+  ) {
     channels.push(NotificationChannel.EMAIL);
   }
 
@@ -151,6 +169,81 @@ async function resolveChannels(
   return channels;
 }
 
+/**
+ * Notification types that are two views of the SAME underlying booking
+ * event, from two different roles — a "new appointment" booked for a
+ * staff member is the exact same event as "a new booking" for the
+ * owner. When one person holds both roles for the same appointment
+ * (a solo owner-barber), they resolve to the identical recipientUserId
+ * (see recipients.ts's getOwnerUserIds vs appointment.staff.userId), and
+ * should only ever get ONE of the two — the one more directly tied to
+ * their actual involvement (higher `priority`), per the product rule
+ * "deduplicate equivalent information, don't suppress a genuinely
+ * different actionable purpose". Only types listed here ever participate
+ * in dedup — e.g. OWNER_NO_SHOW has no staff equivalent by design (the
+ * barber who marked it already knows) and is deliberately absent, as
+ * would any future owner-only actionable type (e.g. "approve this
+ * booking") — nothing about those is touched by this map.
+ */
+const EQUIVALENCE_GROUPS: Partial<Record<NotificationType, { group: string; priority: number }>> = {
+  [NotificationType.STAFF_NEW_APPOINTMENT]: { group: "new_appointment", priority: 2 },
+  [NotificationType.OWNER_NEW_BOOKING]: { group: "new_appointment", priority: 1 },
+  [NotificationType.STAFF_APPOINTMENT_CANCELLED]: { group: "appointment_cancelled", priority: 2 },
+  [NotificationType.OWNER_BOOKING_CANCELLED]: { group: "appointment_cancelled", priority: 1 },
+};
+
+type EquivalenceOutcome =
+  | { action: "suppress"; existingType: NotificationType }
+  | { action: "order-inverted"; existingType: NotificationType };
+
+/**
+ * Checks for an already-created, equivalent (same group) notification for
+ * this exact recipient+appointment. Relies on call order: every current
+ * call site (booking-notifications.ts) already notifies STAFF_* before
+ * looping OWNER_* for the same event, so by the time an OWNER_* call
+ * runs, an equivalent STAFF_* row (if any) already exists in the
+ * database.
+ *
+ * - The existing row's priority >= this call's → "suppress": the caller
+ *   should create zero deliveries (still create the Notification row
+ *   itself — keeps idempotencyKey semantics intact and leaves an audit
+ *   trail of "this would have fired").
+ * - The existing row's priority < this call's → "order-inverted": this
+ *   shouldn't happen given today's call order; proceed normally, but
+ *   this is surfaced so a future call-order regression is at least
+ *   observable rather than silently wrong. Retroactively un-sending an
+ *   already-SENT IN_APP row for a case that can't currently occur would
+ *   be disproportionate — see this file's own design notes.
+ */
+async function checkEquivalenceGroup(
+  prisma: PrismaClient,
+  params: Pick<NotifyParams, "businessId" | "type" | "appointmentId" | "recipientUserId">,
+): Promise<EquivalenceOutcome | null> {
+  const info = EQUIVALENCE_GROUPS[params.type];
+  if (!info || !params.recipientUserId || !params.appointmentId) return null;
+
+  const otherTypesInGroup = (Object.keys(EQUIVALENCE_GROUPS) as NotificationType[]).filter(
+    (t) => t !== params.type && EQUIVALENCE_GROUPS[t]!.group === info.group,
+  );
+  if (otherTypesInGroup.length === 0) return null;
+
+  const existing = await prisma.notification.findFirst({
+    where: {
+      businessId: params.businessId,
+      appointmentId: params.appointmentId,
+      recipientUserId: params.recipientUserId,
+      type: { in: otherTypesInGroup },
+    },
+    select: { type: true },
+  });
+  if (!existing) return null;
+
+  const existingPriority = EQUIVALENCE_GROUPS[existing.type]!.priority;
+  return existingPriority >= info.priority
+    ? { action: "suppress", existingType: existing.type }
+    : { action: "order-inverted", existingType: existing.type };
+}
+
 /**
  * Creates a Notification and one NotificationDelivery per applicable
  * channel — idempotent on `idempotencyKey`: a second call with the same
@@ -170,7 +263,21 @@ export async function notify(prisma: PrismaClient, params: NotifyParams): Promis
   });
   if (existing) return { created: false, notification: existing };
 
-  const channels = await resolveChannels(prisma, params);
+  let channels = await resolveChannels(prisma, params);
+
+  const equivalence = await checkEquivalenceGroup(prisma, params);
+  if (equivalence?.action === "suppress") {
+    // Someone already has an equivalent, at-least-as-relevant notification
+    // for this exact booking (e.g. they're both the owner and the
+    // assigned staff) — don't duplicate it on any channel. The
+    // Notification row below is still created (audit trail, consistent
+    // idempotencyKey behaviour), just with zero deliveries.
+    channels = [];
+  } else if (equivalence?.action === "order-inverted") {
+    console.warn(
+      `[NotificationService] ${params.type} has higher priority than an existing equivalent ${equivalence.existingType} for the same recipient/appointment, but the earlier notification can't be retroactively suppressed — check call order for this event.`,
+    );
+  }
 
   try {
     const notification = await prisma.notification.create({

src/services/notifications/types.ts

@@ -83,3 +83,37 @@ const PREFERENCE_CONTROLLED_TYPES = new Set<NotificationType>([
 export function isPreferenceControlled(type: NotificationType): boolean {
   return PREFERENCE_CONTROLLED_TYPES.has(type);
 }
+
+/**
+ * Which preference-controlled types default to OFF when no
+ * NotificationPreference row exists yet — every other preference-
+ * controlled type keeps defaulting to on (today's original blanket
+ * behaviour). A stored row always wins regardless of what's here (see
+ * NotificationService.isChannelEnabled's `preference?.isEnabled ?? ...`),
+ * so changing this set never touches anyone's explicit choice — only
+ * what a brand-new user/business sees before they've ever visited
+ * Settings. The owner of a business is commonly also its only barber, so
+ * without softer defaults here a solo owner's very first booking would
+ * arrive as two emails (STAFF_NEW_APPOINTMENT + OWNER_NEW_BOOKING) they
+ * never asked for — see also the dedup logic in notification.service.ts,
+ * which independently prevents a *duplicate* even when both default on.
+ */
+const DEFAULT_DISABLED_TYPES = new Set<NotificationType>([
+  NotificationType.STAFF_NEW_APPOINTMENT,
+  NotificationType.STAFF_APPOINTMENT_RESCHEDULED,
+  NotificationType.STAFF_APPOINTMENT_REMINDER,
+  NotificationType.OWNER_NEW_BOOKING,
+  NotificationType.OWNER_NO_SHOW,
+]);
+
+/**
+ * The single source of truth for "what does this preference-controlled
+ * type do when nobody has ever saved a row for it" — used both by the
+ * actual send decision (isChannelEnabled) and by the Settings pages that
+ * render each toggle's initial on/off state, so the UI can never show a
+ * toggle as on for something that actually defaults to off (or vice
+ * versa). Meaningless for a required (non-preference-controlled) type.
+ */
+export function defaultPreferenceIsEnabled(type: NotificationType): boolean {
+  return !DEFAULT_DISABLED_TYPES.has(type);
+}

src/services/scheduling/__tests__/booking-notifications.integration.test.ts

@@ -1,9 +1,12 @@
 import { afterEach, beforeEach, describe, expect, it } from "vitest";
-import { Weekday } from "@/generated/prisma/enums";
+import { NotificationChannel, NotificationType, Weekday } from "@/generated/prisma/enums";
 import { addDays, todayIn, wallClockToInstant, weekdayOf } from "@/lib/time/business-time";
 import type { CalendarDate } from "@/lib/time/business-time";
+import { setNotificationPreference } from "@/services/notifications/notification.service";
+import { getAppointmentById } from "../appointment.service";
+import { notifyBookingBarberChanged, notifyBookingCompleted } from "../booking-notifications";
 import { cancelBooking, createBooking, rescheduleBooking } from "../booking.service";
-import { cleanupTestBusiness, createTestBusiness, createTestCustomer, createTestGuestCustomer, createTestStaff, prisma } from "./fixtures";
+import { cleanupTestBusiness, createTestAppointment, createTestBusiness, createTestCustomer, createTestGuestCustomer, createTestStaff, prisma } from "./fixtures";
 import type { TestBusiness } from "./fixtures";
 
 function nextWeekday(timezone: string, target: Weekday, minDaysAhead = 7): CalendarDate {
@@ -66,15 +69,19 @@ describe("booking notifications (integration)", () => {
     expect(result.success).toBe(true);
     if (!result.success) return;
 
-    const notifications = await prisma.notification.findMany({ where: { appointmentId: result.appointment.id } });
+    const notifications = await prisma.notification.findMany({
+      where: { appointmentId: result.appointment.id },
+      include: { deliveries: true },
+    });
     const types = notifications.map((n) => n.type).sort();
-    // A booking far enough out (monday is >= 7 days ahead — see nextWeekday) also schedules both
-    // 24h/2h reminders for the customer and the staff member — see reminder-scheduling.ts.
+    // A booking far enough out (monday is >= 7 days ahead — see
+    // nextWeekday) also schedules the customer's 24h reminder (only one —
+    // the 2h leg was removed, see reminder-scheduling.ts) and the staff
+    // member's 24h+2h reminders.
     expect(types).toEqual(
       [
         "BOOKING_CONFIRMED",
         "BOOKING_REMINDER",
-        "BOOKING_REMINDER",
         "OWNER_NEW_BOOKING",
         "STAFF_APPOINTMENT_REMINDER",
         "STAFF_APPOINTMENT_REMINDER",
@@ -89,9 +96,49 @@ describe("booking notifications (integration)", () => {
     const staffNotification = notifications.find((n) => n.type === "STAFF_NEW_APPOINTMENT");
     expect(staffNotification?.recipientUserId).toBe(staffUserId);
 
-    // Same staff member holds both roles in this test, so OWNER_NEW_BOOKING also targets them.
+    // Same staff member holds both roles in this test, so OWNER_NEW_BOOKING
+    // also targets them — but the row has zero deliveries: dedup suppresses
+    // it in favour of the STAFF_NEW_APPOINTMENT they already got (see
+    // notification.service.ts's EQUIVALENCE_GROUPS).
     const ownerNotification = notifications.find((n) => n.type === "OWNER_NEW_BOOKING");
     expect(ownerNotification?.recipientUserId).toBe(staffUserId);
+    expect(ownerNotification?.deliveries).toHaveLength(0);
+  });
+
+  it("an owner who is a DIFFERENT person from the assigned staff gets their own full, undeduped OWNER_NEW_BOOKING", async () => {
+    const { staffId, userId: staffUserId } = await createTestStaff(business);
+    const otherOwner = await createTestStaff(business);
+    await grantOwnerPermission(otherOwner.userId);
+    const { customerId } = await createTestCustomer(business);
+    // STAFF_NEW_APPOINTMENT/OWNER_NEW_BOOKING both default to off (see
+    // types.ts) — enable both explicitly so this test isolates "different
+    // people don't dedup against each other" from the unrelated default.
+    await setNotificationPreference(prisma, { userId: staffUserId, type: NotificationType.STAFF_NEW_APPOINTMENT, channel: NotificationChannel.IN_APP, isEnabled: true });
+    await setNotificationPreference(prisma, { userId: otherOwner.userId, type: NotificationType.OWNER_NEW_BOOKING, channel: NotificationChannel.IN_APP, isEnabled: true });
+
+    const result = await createBooking(prisma, {
+      businessId: business.businessId,
+      customerId,
+      staffId,
+      serviceIds: [business.haircutServiceId],
+      startAt: wallClockToInstant(monday, 10 * 60, business.timezone),
+    });
+    expect(result.success).toBe(true);
+    if (!result.success) return;
+
+    const staffNotification = await prisma.notification.findFirst({
+      where: { appointmentId: result.appointment.id, type: "STAFF_NEW_APPOINTMENT" },
+      include: { deliveries: true },
+    });
+    expect(staffNotification?.recipientUserId).toBe(staffUserId);
+    expect(staffNotification?.deliveries.length).toBeGreaterThan(0);
+
+    const ownerNotification = await prisma.notification.findFirst({
+      where: { appointmentId: result.appointment.id, type: "OWNER_NEW_BOOKING" },
+      include: { deliveries: true },
+    });
+    expect(ownerNotification?.recipientUserId).toBe(otherOwner.userId);
+    expect(ownerNotification?.deliveries.length).toBeGreaterThan(0);
   });
 
   it("a guest booking's customer notification has no recipientUserId but does have a deep link with the guest token", async () => {
@@ -194,9 +241,16 @@ describe("booking notifications (integration)", () => {
 
     const cancelNotifications = await prisma.notification.findMany({
       where: { appointmentId: created.appointment.id, type: { in: ["BOOKING_CANCELLED", "STAFF_APPOINTMENT_CANCELLED", "OWNER_BOOKING_CANCELLED"] } },
+      include: { deliveries: true },
     });
     expect(cancelNotifications).toHaveLength(3);
 
+    // Same staff member holds both roles — OWNER_BOOKING_CANCELLED is
+    // deduped against STAFF_APPOINTMENT_CANCELLED (zero deliveries), same
+    // as the new-booking case above.
+    const ownerCancelNotification = cancelNotifications.find((n) => n.type === "OWNER_BOOKING_CANCELLED");
+    expect(ownerCancelNotification?.deliveries).toHaveLength(0);
+
     // Cancelling again is rejected by cancelBooking itself (already CANCELLED) — never reaches notify() a second time.
     const secondAttempt = await cancelBooking(prisma, { appointmentId: created.appointment.id });
     expect(secondAttempt.success).toBe(false);
@@ -205,4 +259,56 @@ describe("booking notifications (integration)", () => {
     });
     expect(stillOnlyOnce).toBe(1);
   });
+
+  it("notifyBookingCompleted no longer emails by default (still in-app)", async () => {
+    const { staffId } = await createTestStaff(business);
+    const { customerId } = await createTestCustomer(business);
+    const { appointmentId } = await createTestAppointment(business, { customerId, staffId });
+    const appointment = await getAppointmentById(prisma, appointmentId);
+
+    await notifyBookingCompleted(prisma, appointment!);
+
+    const notification = await prisma.notification.findFirst({
+      where: { appointmentId, type: "BOOKING_COMPLETED" },
+      include: { deliveries: true },
+    });
+    const channels = notification?.deliveries.map((d) => d.channel) ?? [];
+    expect(channels).not.toContain("EMAIL");
+    expect(channels).toContain("IN_APP");
+  });
+
+  describe("notifyBookingBarberChanged — email depends on the ORIGINAL booking's staff selection", () => {
+    it("emails the customer when they originally picked this staff member specifically", async () => {
+      const { staffId } = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      const { appointmentId } = await createTestAppointment(business, { customerId, staffId, staffSelectedByCustomer: true });
+      const appointment = await getAppointmentById(prisma, appointmentId);
+
+      await notifyBookingBarberChanged(prisma, appointment!, { customerSelectedStaff: true });
+
+      const notification = await prisma.notification.findFirst({
+        where: { appointmentId, type: "BOOKING_BARBER_CHANGED" },
+        include: { deliveries: true },
+      });
+      expect(notification?.deliveries.map((d) => d.channel)).toContain("EMAIL");
+    });
+
+    it("does not email the customer when they originally booked 'any available barber'", async () => {
+      const { staffId } = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      const { appointmentId } = await createTestAppointment(business, { customerId, staffId, staffSelectedByCustomer: false });
+      const appointment = await getAppointmentById(prisma, appointmentId);
+
+      await notifyBookingBarberChanged(prisma, appointment!, { customerSelectedStaff: false });
+
+      const notification = await prisma.notification.findFirst({
+        where: { appointmentId, type: "BOOKING_BARBER_CHANGED" },
+        include: { deliveries: true },
+      });
+      const channels = notification?.deliveries.map((d) => d.channel) ?? [];
+      expect(channels).not.toContain("EMAIL");
+      // Still notified on other channels — this is "don't email", not "don't notify".
+      expect(channels).toContain("IN_APP");
+    });
+  });
 });

src/services/scheduling/__tests__/fixtures.ts

@@ -170,6 +170,31 @@ export async function createTestGuestCustomer(
   return { customerId: created.id, email, phone };
 }
 
+/**
+ * A minimal, directly-inserted Appointment row — for tests that only need
+ * a real appointmentId to satisfy the Notification.appointmentId foreign
+ * key (e.g. notification-service dedup tests), not the full
+ * booking.service.ts availability/validation workflow. Deliberately
+ * skips AppointmentService line items — nothing here reads them.
+ */
+export async function createTestAppointment(
+  business: TestBusiness,
+  params: { customerId: string; staffId: string; startAt?: Date; staffSelectedByCustomer?: boolean },
+): Promise<{ appointmentId: string }> {
+  const startAt = params.startAt ?? new Date(Date.now() + 24 * 60 * 60_000);
+  const appointment = await prisma.appointment.create({
+    data: {
+      businessId: business.businessId,
+      customerId: params.customerId,
+      staffId: params.staffId,
+      startAt,
+      endAt: new Date(startAt.getTime() + 30 * 60_000),
+      ...(params.staffSelectedByCustomer !== undefined ? { staffSelectedByCustomer: params.staffSelectedByCustomer } : {}),
+    },
+  });
+  return { appointmentId: appointment.id };
+}
+
 export async function cleanupTestBusiness(business: TestBusiness): Promise<void> {
   // Appointment.staff is onDelete: Restrict (see prisma/schema.prisma) — a
   // deliberate production safeguard against deleting a staff member with

src/services/scheduling/__tests__/reminder-scheduling.integration.test.ts

@@ -1,7 +1,8 @@
 import { afterEach, beforeEach, describe, expect, it } from "vitest";
-import { Weekday } from "@/generated/prisma/enums";
+import { NotificationChannel, NotificationType, Weekday } from "@/generated/prisma/enums";
 import { addDays, todayIn, wallClockToInstant, weekdayOf } from "@/lib/time/business-time";
 import type { CalendarDate } from "@/lib/time/business-time";
+import { setNotificationPreference } from "@/services/notifications/notification.service";
 import { cancelBooking, createBooking, rescheduleBooking } from "../booking.service";
 import { cleanupTestBusiness, createTestBusiness, createTestCustomer, createTestStaff, prisma } from "./fixtures";
 import type { TestBusiness } from "./fixtures";
@@ -25,6 +26,17 @@ async function reminderDeliveries(appointmentId: string) {
   });
 }
 
+/**
+ * Customer and staff reminders now have independently-controllable
+ * defaults (see reminder-scheduling.ts's split CUSTOMER_/STAFF_
+ * REMINDER_HOURS_BEFORE, and types.ts's DEFAULT_DISABLED_TYPES): a
+ * customer's reminder is 24h-before only and defaults on; a staff
+ * member's is still 24h+2h-before but defaults OFF (an explicit
+ * NotificationPreference row is needed to see it). Most tests below
+ * enable the staff preference up front specifically to exercise that
+ * still-working mechanism end to end — see "with the staff reminder
+ * preference enabled" for why.
+ */
 describe("reminder scheduling (integration)", () => {
   let business: TestBusiness;
   let monday: CalendarDate;
@@ -38,7 +50,7 @@ describe("reminder scheduling (integration)", () => {
     await cleanupTestBusiness(business);
   });
 
-  it("schedules 24h and 2h EMAIL reminders for both customer and staff, as SCHEDULED (not PENDING)", async () => {
+  it("by default, only schedules the customer's 24h EMAIL reminder — the staff member gets none (disabled by default)", async () => {
     const { staffId } = await createTestStaff(business);
     const { customerId } = await createTestCustomer(business);
 
@@ -52,12 +64,155 @@ describe("reminder scheduling (integration)", () => {
     if (!result.success) throw new Error("setup failed");
 
     const deliveries = await reminderDeliveries(result.appointment.id);
-    expect(deliveries).toHaveLength(4); // 2 offsets × (customer + staff)
-    for (const d of deliveries) {
-      expect(d.status).toBe("SCHEDULED");
-      expect(d.scheduledFor).not.toBeNull();
-      expect(d.scheduledFor!.getTime()).toBeLessThan(result.appointment.startAt.getTime());
+    expect(deliveries).toHaveLength(1);
+    expect(deliveries[0]!.notification.type).toBe("BOOKING_REMINDER");
+    expect(deliveries[0]!.status).toBe("SCHEDULED");
+    expect(deliveries[0]!.scheduledFor!.getTime()).toBe(
+      result.appointment.startAt.getTime() - 24 * 60 * 60 * 1000,
+    );
+  });
+
+  it("never schedules a 2-hour reminder for the customer, even with the staff preference enabled", async () => {
+    const { staffId, userId: staffUserId } = await createTestStaff(business);
+    const { customerId } = await createTestCustomer(business);
+    await setNotificationPreference(prisma, {
+      userId: staffUserId,
+      type: NotificationType.STAFF_APPOINTMENT_REMINDER,
+      channel: NotificationChannel.EMAIL,
+      isEnabled: true,
+    });
+
+    const result = await createBooking(prisma, {
+      businessId: business.businessId,
+      customerId,
+      staffId,
+      serviceIds: [business.haircutServiceId],
+      startAt: wallClockToInstant(monday, 10 * 60, business.timezone),
+    });
+    if (!result.success) throw new Error("setup failed");
+
+    const deliveries = await reminderDeliveries(result.appointment.id);
+    const customerReminders = deliveries.filter((d) => d.notification.type === "BOOKING_REMINDER");
+    expect(customerReminders).toHaveLength(1); // 24h only, never a second one at 2h
+  });
+
+  describe("with the staff reminder preference enabled", () => {
+    async function enableStaffReminderEmail(staffUserId: string) {
+      await setNotificationPreference(prisma, {
+        userId: staffUserId,
+        type: NotificationType.STAFF_APPOINTMENT_REMINDER,
+        channel: NotificationChannel.EMAIL,
+        isEnabled: true,
+      });
     }
+
+    it("schedules 24h and 2h EMAIL reminders for the staff member, alongside the customer's 24h one, as SCHEDULED (not PENDING)", async () => {
+      const { staffId, userId: staffUserId } = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      await enableStaffReminderEmail(staffUserId);
+
+      const result = await createBooking(prisma, {
+        businessId: business.businessId,
+        customerId,
+        staffId,
+        serviceIds: [business.haircutServiceId],
+        startAt: wallClockToInstant(monday, 10 * 60, business.timezone),
+      });
+      if (!result.success) throw new Error("setup failed");
+
+      const deliveries = await reminderDeliveries(result.appointment.id);
+      expect(deliveries).toHaveLength(3); // customer 24h + staff 24h + staff 2h
+      for (const d of deliveries) {
+        expect(d.status).toBe("SCHEDULED");
+        expect(d.scheduledFor).not.toBeNull();
+        expect(d.scheduledFor!.getTime()).toBeLessThan(result.appointment.startAt.getTime());
+      }
+      const staffReminders = deliveries.filter((d) => d.notification.type === "STAFF_APPOINTMENT_REMINDER");
+      expect(staffReminders).toHaveLength(2);
+    });
+
+    it("does not schedule a reminder offset that would already be in the past", async () => {
+      const { staffId, userId: staffUserId } = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      await enableStaffReminderEmail(staffUserId);
+
+      // Book for 3 hours from now — the customer's only offset (24h) and
+      // the staff's 24h offset are both already past; the staff's 2h
+      // offset is still in the future.
+      const result = await createBooking(prisma, {
+        businessId: business.businessId,
+        customerId,
+        staffId,
+        serviceIds: [business.haircutServiceId],
+        startAt: new Date(Date.now() + 3 * 60 * 60_000),
+      }).catch(() => null);
+
+      // This may fail validation depending on min-notice/working-hours fixtures; only assert the
+      // reminder-skipping behaviour when the booking itself actually succeeded.
+      if (!result || !result.success) return;
+      const deliveries = await reminderDeliveries(result.appointment.id);
+      expect(deliveries).toHaveLength(1);
+      expect(deliveries[0]!.notification.type).toBe("STAFF_APPOINTMENT_REMINDER");
+      expect(deliveries[0]!.notification.idempotencyKey).toContain("reminder-2h");
+    });
+
+    it("rescheduling cancels the old reminders and schedules fresh ones for the new time", async () => {
+      const { staffId, userId: staffUserId } = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      await enableStaffReminderEmail(staffUserId);
+
+      const created = await createBooking(prisma, {
+        businessId: business.businessId,
+        customerId,
+        staffId,
+        serviceIds: [business.haircutServiceId],
+        startAt: wallClockToInstant(monday, 10 * 60, business.timezone),
+      });
+      if (!created.success) throw new Error("setup failed");
+
+      const originalDeliveries = await reminderDeliveries(created.appointment.id);
+      expect(originalDeliveries).toHaveLength(3);
+
+      const rescheduled = await rescheduleBooking(prisma, {
+        appointmentId: created.appointment.id,
+        startAt: wallClockToInstant(monday, 14 * 60, business.timezone),
+      });
+      expect(rescheduled.success).toBe(true);
+      if (!rescheduled.success) return;
+
+      const allDeliveries = await reminderDeliveries(created.appointment.id);
+      const cancelledCount = allDeliveries.filter((d) => d.status === "CANCELLED").length;
+      const scheduledCount = allDeliveries.filter((d) => d.status === "SCHEDULED").length;
+      expect(cancelledCount).toBe(3); // the original 3, now superseded
+      expect(scheduledCount).toBe(3); // 3 fresh ones for the new time
+
+      const freshOnes = allDeliveries.filter((d) => d.status === "SCHEDULED");
+      for (const d of freshOnes) {
+        expect(d.scheduledFor!.getTime()).toBeLessThan(rescheduled.appointment.startAt.getTime());
+      }
+    });
+
+    it("cancelling the appointment cancels its scheduled reminders", async () => {
+      const { staffId, userId: staffUserId } = await createTestStaff(business);
+      const { customerId } = await createTestCustomer(business);
+      await enableStaffReminderEmail(staffUserId);
+
+      const created = await createBooking(prisma, {
+        businessId: business.businessId,
+        customerId,
+        staffId,
+        serviceIds: [business.haircutServiceId],
+        startAt: wallClockToInstant(monday, 10 * 60, business.timezone),
+      });
+      if (!created.success) throw new Error("setup failed");
+
+      const cancelled = await cancelBooking(prisma, { appointmentId: created.appointment.id });
+      expect(cancelled.success).toBe(true);
+
+      const deliveries = await reminderDeliveries(created.appointment.id);
+      expect(deliveries.every((d) => d.status === "CANCELLED")).toBe(true);
+      expect(deliveries).toHaveLength(3);
+    });
   });
 
   it("does not schedule reminders for a PENDING (requireApproval) booking", async () => {
@@ -77,82 +232,4 @@ describe("reminder scheduling (integration)", () => {
     const deliveries = await reminderDeliveries(result.appointment.id);
     expect(deliveries).toHaveLength(0);
   });
-
-  it("does not schedule a reminder offset that would already be in the past", async () => {
-    const { staffId } = await createTestStaff(business);
-    const { customerId } = await createTestCustomer(business);
-
-    // Book for 1 hour from now — the 24h and 2h-before offsets are both already past.
-    const result = await createBooking(prisma, {
-      businessId: business.businessId,
-      customerId,
-      staffId,
-      serviceIds: [business.haircutServiceId],
-      startAt: new Date(Date.now() + 3 * 60 * 60_000), // 3h out, staff working hours permitting — see note below
-    }).catch(() => null);
-
-    // This may fail validation depending on min-notice/working-hours fixtures; only assert the
-    // reminder-skipping behaviour when the booking itself actually succeeded.
-    if (!result || !result.success) return;
-    const deliveries = await reminderDeliveries(result.appointment.id);
-    // 3h out: the 2h-before offset is still in the future, the 24h-before offset is in the past.
-    expect(deliveries.length).toBeLessThanOrEqual(2);
-    expect(deliveries.every((d) => d.notification.idempotencyKey.includes("reminder-2h"))).toBe(true);
-  });
-
-  it("rescheduling cancels the old reminders and schedules fresh ones for the new time", async () => {
-    const { staffId } = await createTestStaff(business);
-    const { customerId } = await createTestCustomer(business);
-
-    const created = await createBooking(prisma, {
-      businessId: business.businessId,
-      customerId,
-      staffId,
-      serviceIds: [business.haircutServiceId],
-      startAt: wallClockToInstant(monday, 10 * 60, business.timezone),
-    });
-    if (!created.success) throw new Error("setup failed");
-
-    const originalDeliveries = await reminderDeliveries(created.appointment.id);
-    expect(originalDeliveries).toHaveLength(4);
-
-    const rescheduled = await rescheduleBooking(prisma, {
-      appointmentId: created.appointment.id,
-      startAt: wallClockToInstant(monday, 14 * 60, business.timezone),
-    });
-    expect(rescheduled.success).toBe(true);
-    if (!rescheduled.success) return;
-
-    const allDeliveries = await reminderDeliveries(created.appointment.id);
-    const cancelledCount = allDeliveries.filter((d) => d.status === "CANCELLED").length;
-    const scheduledCount = allDeliveries.filter((d) => d.status === "SCHEDULED").length;
-    expect(cancelledCount).toBe(4); // the original 4, now superseded
-    expect(scheduledCount).toBe(4); // 4 fresh ones for the new time
-
-    const freshOnes = allDeliveries.filter((d) => d.status === "SCHEDULED");
-    for (const d of freshOnes) {
-      expect(d.scheduledFor!.getTime()).toBeLessThan(rescheduled.appointment.startAt.getTime());
-    }
-  });
-
-  it("cancelling the appointment cancels its scheduled reminders", async () => {
-    const { staffId } = await createTestStaff(business);
-    const { customerId } = await createTestCustomer(business);
-
-    const created = await createBooking(prisma, {
-      businessId: business.businessId,
-      customerId,
-      staffId,
-      serviceIds: [business.haircutServiceId],
-      startAt: wallClockToInstant(monday, 10 * 60, business.timezone),
-    });
-    if (!created.success) throw new Error("setup failed");
-
-    const cancelled = await cancelBooking(prisma, { appointmentId: created.appointment.id });
-    expect(cancelled.success).toBe(true);
-
-    const deliveries = await reminderDeliveries(created.appointment.id);
-    expect(deliveries.every((d) => d.status === "CANCELLED")).toBe(true);
-    expect(deliveries).toHaveLength(4);
-  });
 });

src/services/scheduling/booking-notifications.ts

@@ -186,8 +186,28 @@ export async function notifyBookingApproved(prisma: PrismaClient, appointment: A
   await scheduleAppointmentReminders(prisma, appointment);
 }
 
-/** The owner reassigns an appointment to a different staff member — distinct from a plain time reschedule (see notifyBookingRescheduled, which still also fires for a reassignment since the underlying rescheduleBooking() call can't distinguish "why", see ownerRescheduleAppointmentAction). This tells the customer specifically who they're now booked with. */
-export async function notifyBookingBarberChanged(prisma: PrismaClient, appointment: Appointment): Promise<void> {
+/**
+ * The owner reassigns an appointment to a different staff member —
+ * distinct from a plain time reschedule (see notifyBookingRescheduled,
+ * which still also fires for a reassignment since the underlying
+ * rescheduleBooking() call can't distinguish "why", see
+ * ownerRescheduleAppointmentAction). This tells the customer specifically
+ * who they're now booked with.
+ *
+ * `customerSelectedStaff` should reflect the ORIGINAL booking (see
+ * Appointment.staffSelectedByCustomer), not the current staffId — a
+ * customer who booked "any available barber" and never expressed a
+ * preference doesn't need an email every time the business reassigns
+ * who's cutting their hair, though push/in-app still fire either way
+ * (the deep link is still useful, this is specifically about inbox
+ * noise). Defaults to true (email) so every existing call site keeps
+ * behaving exactly as before unless it explicitly opts out.
+ */
+export async function notifyBookingBarberChanged(
+  prisma: PrismaClient,
+  appointment: Appointment,
+  options: { customerSelectedStaff?: boolean } = {},
+): Promise<void> {
   await notifySafely(prisma, {
     businessId: appointment.businessId,
     type: NotificationType.BOOKING_BARBER_CHANGED,
@@ -198,10 +218,11 @@ export async function notifyBookingBarberChanged(prisma: PrismaClient, appointme
     bodyText: `Your appointment for ${serviceNames(appointment)} is now with ${appointment.staff.user.name}.`,
     deepLinkPath: `/appointments/${appointment.id}`,
     idempotencyKey: `notify:booking-barber-changed:${appointment.id}:${appointment.staffId}`,
+    skipEmail: options.customerSelectedStaff === false,
   });
 }
 
-/** The appointment reaches COMPLETED — a distinct, non-loyalty "thanks for visiting" notice (see LoyaltyService for the separate stamp/reward notifications, which fire independently). */
+/** The appointment reaches COMPLETED — a distinct, non-loyalty "thanks for visiting" notice (see LoyaltyService for the separate stamp/reward notifications, which fire independently). No longer emailed by default (still push/in-app) — a receipt-style email after every single visit was more noise than value. */
 export async function notifyBookingCompleted(prisma: PrismaClient, appointment: Appointment): Promise<void> {
   await notifySafely(prisma, {
     businessId: appointment.businessId,
@@ -213,6 +234,7 @@ export async function notifyBookingCompleted(prisma: PrismaClient, appointment:
     bodyText: `Thanks for visiting ${appointment.staff.user.name ? `and seeing ${appointment.staff.user.name}` : ""} — hope you loved your ${serviceNames(appointment)}!`,
     deepLinkPath: `/appointments/${appointment.id}`,
     idempotencyKey: `notify:booking-completed:${appointment.id}`,
+    skipEmail: true,
   });
 }
 

src/services/scheduling/booking.service.ts

@@ -143,6 +143,11 @@ export async function createBooking(
       status,
       notes: input.notes,
       createdByUserId: input.createdByUserId,
+      // input.staffId (not the resolved local `staffId` above, which is
+      // always concrete by this point) is undefined exactly when the
+      // customer asked for "any available barber" — see
+      // Appointment.staffSelectedByCustomer in schema.prisma.
+      staffSelectedByCustomer: !!input.staffId,
       effectiveBuffer: context.effectiveBuffer,
       services: context.services.map((s) => ({
         serviceId: s.serviceId,

src/services/scheduling/reminder-scheduling.ts

@@ -10,8 +10,17 @@ import type { Appointment } from "./booking.service";
  * docs/phase-7-summary.md, "Known limitations"). A natural home for this
  * would be two new BookingRule fields feeding the existing Booking Rules
  * editor — not built this phase.
+ *
+ * Customer and staff reminders deliberately have separate offset lists,
+ * not one shared one — a 2-hour-before reminder on top of the 24-hour one
+ * was more noise than value for a customer, but a barber still benefits
+ * from both (a same-day heads-up on top of the previous day's one).
  */
-const REMINDER_HOURS_BEFORE = [24, 2] as const;
+const CUSTOMER_REMINDER_HOURS_BEFORE = [24] as const;
+const STAFF_REMINDER_HOURS_BEFORE = [24, 2] as const;
+const ALL_REMINDER_HOURS_BEFORE = Array.from(
+  new Set<number>([...CUSTOMER_REMINDER_HOURS_BEFORE, ...STAFF_REMINDER_HOURS_BEFORE]),
+).sort((a, b) => b - a);
 
 function formatDateLabel(date: Date, timezone: string): string {
   return date.toLocaleDateString("en-GB", { weekday: "short", day: "numeric", month: "short", timeZone: timezone });
@@ -66,33 +75,37 @@ export async function scheduleAppointmentReminders(prisma: PrismaClient, appoint
   const now = new Date();
   const versionSuffix = appointment.startAt.getTime();
 
-  for (const hoursBefore of REMINDER_HOURS_BEFORE) {
+  for (const hoursBefore of ALL_REMINDER_HOURS_BEFORE) {
     const scheduledFor = new Date(appointment.startAt.getTime() - hoursBefore * 60 * 60 * 1000);
     if (scheduledFor <= now) continue;
 
-    await notifySafely(prisma, {
-      businessId: appointment.businessId,
-      type: NotificationType.BOOKING_REMINDER,
-      recipientUserId: appointment.customer.userId ?? undefined,
-      recipientCustomerId: appointment.customer.id,
-      appointmentId: appointment.id,
-      subject: "Upcoming appointment reminder",
-      bodyText: `Reminder: your appointment for ${services} with ${appointment.staff.user.name} is on ${dateLabel} at ${timeLabel}.`,
-      deepLinkPath: `/appointments/${appointment.id}`,
-      idempotencyKey: `notify:booking-reminder-${hoursBefore}h:${appointment.id}:${versionSuffix}`,
-      scheduledFor,
-    });
+    if ((CUSTOMER_REMINDER_HOURS_BEFORE as readonly number[]).includes(hoursBefore)) {
+      await notifySafely(prisma, {
+        businessId: appointment.businessId,
+        type: NotificationType.BOOKING_REMINDER,
+        recipientUserId: appointment.customer.userId ?? undefined,
+        recipientCustomerId: appointment.customer.id,
+        appointmentId: appointment.id,
+        subject: "Upcoming appointment reminder",
+        bodyText: `Reminder: your appointment for ${services} with ${appointment.staff.user.name} is on ${dateLabel} at ${timeLabel}.`,
+        deepLinkPath: `/appointments/${appointment.id}`,
+        idempotencyKey: `notify:booking-reminder-${hoursBefore}h:${appointment.id}:${versionSuffix}`,
+        scheduledFor,
+      });
+    }
 
-    await notifySafely(prisma, {
-      businessId: appointment.businessId,
-      type: NotificationType.STAFF_APPOINTMENT_REMINDER,
-      recipientUserId: appointment.staff.userId,
-      appointmentId: appointment.id,
-      subject: "Upcoming appointment reminder",
-      bodyText: `Reminder: ${appointment.customer.firstName} ${appointment.customer.lastName} (${services}) is booked for ${dateLabel} at ${timeLabel}.`,
-      deepLinkPath: `/staff/appointments/${appointment.id}`,
-      idempotencyKey: `notify:staff-appointment-reminder-${hoursBefore}h:${appointment.id}:${versionSuffix}`,
-      scheduledFor,
-    });
+    if ((STAFF_REMINDER_HOURS_BEFORE as readonly number[]).includes(hoursBefore)) {
+      await notifySafely(prisma, {
+        businessId: appointment.businessId,
+        type: NotificationType.STAFF_APPOINTMENT_REMINDER,
+        recipientUserId: appointment.staff.userId,
+        appointmentId: appointment.id,
+        subject: "Upcoming appointment reminder",
+        bodyText: `Reminder: ${appointment.customer.firstName} ${appointment.customer.lastName} (${services}) is booked for ${dateLabel} at ${timeLabel}.`,
+        deepLinkPath: `/staff/appointments/${appointment.id}`,
+        idempotencyKey: `notify:staff-appointment-reminder-${hoursBefore}h:${appointment.id}:${versionSuffix}`,
+        scheduledFor,
+      });
+    }
   }
 }

src/services/scheduling/scheduling.service.ts

@@ -65,6 +65,8 @@ export interface CreateAppointmentParams {
   createdByUserId?: string;
   effectiveBuffer: { beforeMinutes: number; afterMinutes: number };
   services: AppointmentServiceLine[];
+  /** See Appointment.staffSelectedByCustomer in schema.prisma. */
+  staffSelectedByCustomer: boolean;
 }
 
 export interface RescheduleAppointmentParams {
@@ -188,6 +190,7 @@ export async function createAppointment(prisma: PrismaClient, params: CreateAppo
         status: params.status,
         notes: params.notes,
         createdByUserId: params.createdByUserId,
+        staffSelectedByCustomer: params.staffSelectedByCustomer,
         services: {
           create: params.services.map((s) => ({
             serviceId: s.serviceId,